Blog
Building Green Homes Are Now More Popular With Production Home Builders
Apr06
In a recent study by the National Association of Home Builders (NAHB), in conjunction with Dodge Data & Analytics, single-family builders who self-identified as green builders (building at least half of their projects green) were asked why they choose to build green, and what their top practices and strategies are
Embracing the New Normal – Life After COVID-19
Apr06
The shock of staying at home more than normal has begun to wear off and Americans are starting to assimilate themselves into the “new normal.” As COVID-19 has traveled around the world, vast numbers of workers have found themselves working from home for extended periods for the first time. Many
It’s Your Brand. And It Has Purpose.
Jul23
At Engage Marketing we work with companies needing to define or further define their brand, their purpose, and ultimately why they exist. This includes outlining the company’s foundational elements, clarifying cultural expectations, and developing the brand voice for both internal and external messaging. All of this comes together in the
Are You Ignoring Baby Boomers?
Jul23
As everyone knows, no one likes to be ignored. Yet, many companies are doing just that to a huge demographic – the Baby Boomers – that still has a lot of buying power. For the last decade, marketers have been focused on the “it” demos: millennials and Gen Z. Although millennials
How to Develop Successful Experiential Marketing
Jul23
Years ago, I worked for an ad agency that had developed a reputation for experiential marketing. Our work for very large brands was recognized in national press and industry publications. But in time, I came to recognize that our work was severely lacking. Experiential marketing should be included as part