Blog
The Hidden Cost of Branding
Jul23
What the Internet has accomplished is the ability for marketers, large and small, to get their brands in front of the public. So, whether it is recognized or not, this has increased the need for effective branding. What is Branding? While you can find different definitions, for the sake of
It’s Time for Social Media ROI
Feb06
It’s 2019 and way past time for social media to be considered a reliable, and measurable, communications channel. It has been a key marketing channel, and in some cases, the only channel, that businesses, organizations, and the government use to reach their audiences. It’s time to ensure that the social
Social Media Videos Are Key to Engagement
Feb06
Recently I watched an online video for an organization with which I’m associated. The people who created the video are not “content developers,” nor are they social media experts. Yet, on their own, they managed to create content to deliver their very important message. The decision to use online video
Using Social Marketing Techniques to Build Brand Loyalty
Feb06
If you’re looking for marketing techniques to create long-term brand loyalty or launch your company as the preferred brand in a competitive environment, you’ll want to use “social marketing” techniques that have proven to create long-term behavioral change. The terms “social media” and “social marketing” are often used interchangeably, but
Be Ready When Your Brand Is Ready to Fly
Feb06
You’ve invested valuable time and money to develop and create your brand message, voice, visual implementation and solidify your “Why.” And now you’re considering expanding your brand. But are you ready and how do you make sure your brand stays true to its core values when it “moves away from