Blog

It’s 2019 and way past time for social media to be considered a reliable, and measurable, communications channel. It has been a key marketing channel, and in some cases, the only channel, that businesses, organizations, and the government use to reach their audiences. It’s time to ensure that the social
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Recently I watched an online video for an organization with which I’m associated. The people who created the video are not “content developers,” nor are they social media experts. Yet, on their own, they managed to create content to deliver their very important message. The decision to use online video
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If you’re looking for marketing techniques to create long-term brand loyalty or launch your company as the preferred brand in a competitive environment, you’ll want to use “social marketing” techniques that have proven to create long-term behavioral change. The terms “social media” and “social marketing” are often used interchangeably, but
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You’ve invested valuable time and money to develop and create your brand message, voice, visual implementation and solidify your “Why.”  And now you’re considering expanding your brand.  But are you ready and how do you make sure your brand stays true to its core values when it “moves away from
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A few years ago the NAHB and MetLife Mature Market Institute conducted a comprehensive study dedicated specifically to analyze where 55+ households live, the characteristics of their homes, communities, where they moved to and from, as well as other key demographic information. The key findings of the study are quite interesting
Real Estate