Blog

Are You Ignoring Baby Boomers?

 reginamarston   No Comments

Jul23
As everyone knows, no one likes to be ignored. Yet, many companies are doing just that to a huge demographic – the Baby Boomers – that still has a lot of buying power. For the last decade, marketers have been focused on the “it” demos: millennials and Gen Z. Although millennials

How to Develop Successful Experiential Marketing

 reginamarston   No Comments

Jul23
Years ago, I worked for an ad agency that had developed a reputation for experiential marketing. Our work for very large brands was recognized in national press and industry publications. But in time, I came to recognize that our work was severely lacking.  Experiential marketing should be included as part

The Hidden Cost of Branding

 reginamarston   No Comments

Jul23
What the Internet has accomplished is the ability for marketers, large and small, to get their brands in front of the public. So, whether it is recognized or not, this has increased the need for effective branding. What is Branding? While you can find different definitions, for the sake of

IT’S TIME FOR SOCIAL MEDIA ROI

 reginamarston   No Comments

Feb06
It’s 2019 and way past time for social media to be considered a reliable, and measurable, communications channel. It has been a key marketing channel, and in some cases, the only channel, that businesses, organizations, and the government use to reach their audiences. It’s time to ensure that the social

SOCIAL MEDIA VIDEOS ARE KEY TO ENGAGEMENT

 reginamarston   No Comments

Feb06
Recently I watched an online video for an organization with which I’m associated. The people who created the video are not “content developers,” nor are they social media experts. Yet, on their own, they managed to create content to deliver their very important message. The decision to use online video