Blog
Some Boomers, Are “Baby” Boomers
Nov15
A few years ago the NAHB and MetLife Mature Market Institute conducted a comprehensive study dedicated specifically to analyze where 55+ households live, the characteristics of their homes, communities, where they moved to and from, as well as other key demographic information. The key findings of the study are quite interesting
What’s Your Story?
Nov13
In today’s 24/7, 365 worlds of instant and constant information, we are all being barraged with things to read, watch, listen to, and share. The amount of content that is being served up on a daily basis is overwhelming and many brands are getting lost in the noise. The most
DIGITAL IS A CHANNEL – NOT A STRATEGY
Nov13
Since the onslaught of digital, you can barely look in the direction of a marketing professional or publication without being hit with a lot of hype about how awesome digital marketing is and how it is really the only “strategy” you need. Marketers continue to invest heavily in digital, at
Branding 101
Nov13
There seems to be some confusion about the topic of branding and how to develop a brand that has enough depth and longevity that it transcends marketing and embodies every touch point and experience a customer with the company. Some of this confusion is due to the way customers get their
Engage. Inspire. Motivate.
Jul11
ENGAGE. INSPIRE. MOTIVATE. We’re a marketing consultancy focused on helping clients tell their stories in ways that will engage, inspire, and motivate their customers to trust them, buy from them and tell others about them. We believe the most important part of a company’s brand position and marketing campaign is their story.