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WHAT'S YOUR STORY?
Humans make decisions based on their emotions, not logic. It’s not just about the product or the service. Your customer wants to know your story. What makes you tick; why you do what you do; why should they trust you, buy from you, and tell others about you.
Engage Marketing believes that the most important part of a company’s brand position and marketing campaign is their story. Your story is where you engage with your customer. It’s what connects them to you, and it’s what inspires them and motivates them to do business with you.
So, what’s your story? And how are you telling it?
INSPIRATIONAL MARKETING
We call our approach to brand development, storytelling, and content marketing, Inspirational Marketing, because it engages, inspires, and motivates your customer to partner, purchase and invest with you. Inspirational Marketing uses social marketing (not social media) techniques that are designed to engage the consumer at a deeper emotional level.
Social marketing is defined as:
An approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of themselves and society as a whole.
Social marketing integrates traditional marketing concepts and techniques with other approaches that lead to social or behavioral change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good.
THE TEAM
Our team of professionals has over 30 years’ experience developing master planned communities and resorts across the country. We are passionate about creating experiential, lifestyle and wellness-focused communities that are sustainable and resilient and will create successful, long-lasting legacies for the developer.
We will create a comprehensive and strategic plan to develop your community that will include engaging your stakeholders in the development process. We clarify value propositions, develop, and define the community brand and story, create the marketing messaging, and we will work closely with your marketing and advertising teams to launch strategic and targeted marketing campaigns designed to engage, inspire and motivate your customers and deliver results.
REGINA MARSTON
Regina is a passionate marketing executive with over 20 years of experience leading and directing the marketing and advertising activities for a variety of companies.
CHRIS BARE
Chris has spent more than 30 years in the marketing communications field — with 20 of those years working with some of the best companies in real estate.
ANDREA MANE
An award-winning writer, public relations, and brand strategist, Andrea has developed and implemented successful, comprehensive marketing and communications programs for a host of national homebuilders and residential communities, resorts, and destinations.
STRATEGY & INTELLIGENCE
- Market Research & Analysis
- Ideation & Envisioning
- Comprehensive Charrette Services
- Brand Development & Positioning
- Internal Communications & Training
- Campaign Development
- Marketing Budgets, Plans & Timelines
- Customer Acquisition Strategies
MARKETING CAMPAIGNS
- Website
- Digital Marketing
- Email Campaigns
- Advertising
- Brochures
- Social Media
PUBLIC
RELATIONS
- Campaign Launch Strategy
- Press Kit Development
- Press Releases
- Media Relations
- Press Conferences
- Experiential Media Visits
- Community Relations
- Influencer Marketing
- Media Tours + Press Trips + Media Visits
- Media Training
- Press Tradeshow Support
- Thought Leadership
- Media Monitoring
- Crisis Communications
- Award Entries + Monitoring
OUTREACH &
ENGAGEMENT EVENTS
- Strategic Partnerships
- Conferences & Tradeshows
- Stakeholder Engagement
- Experiential Events
- Community Organizations & NGOs
- Retail Intercepts
- Business-to-business
- Brand-to-consumer
- Brand-to-nonprofit
- Sponsorships
- Speaking engagements
OUR WORK
(CURRENT AND PREVIOUS)
