Engage Marketing – Engage | Inspire

WHAT'S YOUR STORY?

Humans make decisions based on their emotions, not logic. It’s not just about the product or the service. Your customer wants to know your story. What makes you tick; why you do what you do; why should they trust you, buy from you, and tell others about you.

Engage Marketing believes that the most important part of a company’s brand position and marketing campaign is their story. Your story is where you engage with your customer. It’s what connects them to you, and it’s what inspires them and motivates them to do business with you.

So, what’s your story? And how are you telling it?

INSPIRATIONAL MARKETING

We call our approach to brand development, storytelling, and content marketing, Inspirational Marketing, because it engages, inspires, and motivates your customer to partner, purchase and invest with you. Inspirational Marketing uses social marketing (not social media) techniques that are designed to engage the consumer at a deeper emotional level.

Social marketing is defined as:
An approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of themselves and society as a whole.

Social marketing integrates traditional marketing concepts and techniques with other approaches that lead to social or behavioral change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good.

THE TEAM

Engage’s team of marketing professionals can help your company connect with customers by developing opportunity spaces through performing market research and listening to your goals. Then, we engage stakeholders to test those goals against their realities and design customer experience journeys and create integrated communications and go-to-market plans. We clarify value propositions, develop and define the brand story, the marketing messaging, and launch strategic and targeted marketing campaigns designed to engage, inspire, and motivate your customers and deliver results.