WHAT'S YOUR STORY?
Humans make decisions based on their emotions, not logic. It’s not just about the product or the service. Your customer wants to know your story. What makes you tick; why you do what you do; why should they trust you, buy from you, and tell others about you.
Engage Marketing believes that the most important part of a company’s brand position and marketing campaign is their story. Your story is where you engage with your customer. It’s what connects them to you, and it’s what inspires them and motivates them to do business with you.
So, what’s your story? And how are you telling it?
We call our approach to brand development, storytelling, and content marketing, Inspirational Marketing, because it engages, inspires, and motivates your customer to partner, purchase and invest with you. Inspirational Marketing uses social marketing (not social media) techniques that are designed to engage the consumer at a deeper emotional level.
Social marketing is defined as:
An approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of themselves and society as a whole.
Social marketing integrates traditional marketing concepts and techniques with other approaches that lead to social or behavioral change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good.
Regina is a passionate marketing executive with over 20 years of experience leading and directing the marketing and advertising activities for a variety of companies.
Maria brings more than 20 years of experience in advertising and marketing for the home building and related industries on both the client and the agency side.
Kim brings over 20 years of experience in leading the brand development, marketing and advertising for a wide variety of businesses and organizations.
STRATEGY & INTELLIGENCE
- Market Research & Analysis
- Ideation & Envisioning
- Brand Development & Positioning
- Internal Communications & Training
- Campaign Development
- Marketing Budgets, Plans & Timelines
- Customer Acquisition Strategies
- Case Studies
- White Papers
- Content Development & Marketing
- Digital Marketing
- Email Campaigns
- Social Media
- Campaign Launch Strategy
- Press Kit Development
- Press Releases
- Media Relations
- Press Conferences
- Experiential Media Visits
- Community Relations
- Influencer Marketing
- Media Tours + Press Trips + Media Visits
- Media Training
- Press Tradeshow Support
- Thought Leadership
- Media Monitoring
- Crisis Communications
- Award Entries + Monitoring
- Strategic Partnerships
- Conferences & Tradeshows
- Stakeholder Engagement
- Experiential Events
- Community Organizations & NGOs
- Retail Intercepts
- Speaking engagements