ULI Orange County/Inland Empire Event Management
Project: ULI Orange County/Inland Empire Event Management
Client: ULI Orange County/Inland Empire
Services: Event Management, Marketing, Public Relations
Brand Story: ULI is the oldest and largest network of cross-disciplinary real estate and land use experts in the world. ULI and its members are delivering the mission, shaping the future of the industry, and creating thriving communities around the globe.
Marketing Challenge: ULI was well established in Orange County, CA and had an active membership that was very supportive of the organization. During the real estate boom in the Inland Empire, ULI decided to open up an Inland Empire chapter. The Inland Empire region was not as familiar with the organization and the builders/developers were not as supportive of the chapter. We worked closely with ULI Orange County and the national headquarters to develop a robust event program that hosted over 20 events a year specifically for the businesses in the Inland Empire. Through these programs and events, we were able to grow the membership to over 700 members in the chapter’s second year – making it the fastest growing chapter in the country.