Summerset at Frick Park – Pittsburgh, PA
Project: Summerset at Frick Park
- Traditional neighborhood development on the site of a former industrial site.
- The project features single family homes in a variety of lot sizes, townhomes, and stacked flat condominiums.
Development Company: Summerset Land Development Associates
Services: Members of the Engage team worked on brand development & naming; marketing budget development; ongoing marketing and advertising; website development & maintenance; sales center design & collateral design and production.
Brand Story: Beautiful by design.
Marketing Challenge: While Summerset at Frick Park is in a highly desirable part of Pittsburgh, at its inception the project was on a very undesirable strip of land that had once been an industrial dumping ground from the old steel manufacturing days. However, the views from the property and its adjacency to Squirrel Hill made it an ideal location for a stunning traditional neighborhood development. Through shrewd branding, a marketing campaign that focused on locals telling our story and an aggressive public relations strategy we were able to change the perception and tell the incredible story of this groundbreaking project.