Santa Monica Breeze Bike Share
Project: Santa Monica Breeze Bike Share
Client: City of Santa Monica
Services: Messaging, Creative & Production, Digital, Marketing, Public Relations
Brand Story: It’s fun to get around Santa Monica on our free bike-sharing program. Come, ride at the beach and enjoy everything Santa Monica has to offer without the hassle of driving!
Marketing Challenge: The team developed the strategic positioning and public relations campaign for the City of Santa Monica’s first bike share program, Breeze. The marketing campaign was designed to motivate residents and visitors to leave their automobiles behind and adopt a sustainable form of transportation for the congested city. The messaging promoted the health and environmental benefits, along with the convenience of traveling around the city.