Project: Rebrand and expand home accessories retail chain
Client: PIRCH (formerly known as Fixtures Living)
Services: Envisioning, brand development, marketing & advertising services, budget development & management, market research, website development, public relations, customer journey experience, develop lifestyle boutique, showroom demonstrations and events, strategic partnerships with vendors and lifestyle media outlets, community outreach, B-to-B and B-to-C communication and outreach, communication strategy and execution for traditional and social media platforms, showroom and product launch development and execution.
Brand Story: PIRCH, offers an elevated experience where guests can discover new and exciting ways to “feather their nest.” Specializing in premium lifestyle goods for the home, PIRCH carries a hand-culled array of best-in-class brands for indoor-and outdoor-kitchens, laundry rooms and the bath, from exquisite decorative plumbing to entire Health-and-Wellness Systems.
Brand Position: You are a product of your environment. So, just how awesome do you want to be? Incredible Kitchens. Beautiful baths. Patio paradises. When your home improves, your life does, too. At PIRCH, you can leave “What Is” behind, and rendezvous with its much cooler cousin, “What If?” Come and explore uncharted possibilities for your indoor- and outdoor kitchen, your bath, your laundry room, and more. It’s the first step on a journey to better living!
Marketing Challenge: Disrupt, reinvent and reshape the way kitchen bath and outdoor plumbing and appliances are sold. To create the ultimate guest experience in a retail space that is inspirational and joyful. To have every person who visits a PIRCH showroom to feel like a welcomed guest in a home. To have interactive experiences which allow you to dream about what’s possible—to play and experience the products before you buy them. After a successful name change and rebranding, PIRCH expanded to 10 showrooms across six states. PIRCH has been named to the FORBES America’s Most Promising Companies, multiple times, and has won numerous design and retail awards, and according to INC. Magazine is one of the 25 Most Disruptive Companies of the Year (2017)