Lakewood Ranch – Sarasota, Florida
Project: Lakewood Ranch
- Lakewood Ranch is a 33,000+ acre, multi-generational, master planned community located in Manatee and Sarasota Counties.
Development Company: Schroeder-Manatee Ranch (SMR), the parent company of Lakewood Ranch
Services: Members of the team worked on the rebrand of Lakewood Ranch; marketing budget development; branding for specific pods within the master plan; builder communications; ongoing marketing and advertising; media planning and buying; social media; website development & maintenance; sales center design & collateral design; and all media production.
Brand Story: We celebrate good times, deep roots and warm welcomes.
Marketing Challenge: Lakewood Ranch, or The Ranch, has been actively selling since 1994. While successful in the beginning, The Ranch has stagnated as a brand during the great recession. The team needed to bring new life to the sales and marketing efforts through a reinvigorated brand and accompanying marketing communications strategies.