Carrier Enterprise Content Development
Project: Carrier Enterprise Content Development
Client: Carrier Enterprise
Services: Content Development, Copywriting, Public Relations, Social Media
Brand Story: Carrier Enterprise is your one stop location for the best equipment brands, aftermarket parts and supplies and HVAC expertise in the industry. We are part of the largest HVAC Distribution network in North America. With many locations to serve you and more on the way, we are where you need us.
Marketing Challenge: Carrier Enterprise wanted to develop a presence in social media and as a thought leader in the HVAC/R industry. Since their social media network was very small, we began a robust blogging and content development platform to share original and curated content across their social media channels to push traffic to the CE News blog on their website. We were successful in increasing their website traffic by 120% in six months, which led to an increase in multiple page visits on the site, resulting in a 6% increase in online sales.