Baldwin Park – Orlando, FL
Project: Baldwin Park – Orlando, FL
- Traditional neighborhood development on the site of the 1,100-acre former Orlando Naval Training Center.
- The project was a mixed-use development featuring for sale and rental product, commercial and retail, trails, two lakes, multiple fitness centers and more.
Development Company: Baldwin Park Development Company (Pritzker Realty Group)
Services: Members of our team worked on this project during Baldwin Park’s conception. Services included brand development & naming; marketing budget development; ongoing marketing, advertising, public relations & event management; website development & maintenance; sales center design & collateral design and production.
Brand Story: Neighborhood friendly. City Smart.
Marketing Challenge: Baldwin Park faced several challenges – taking a brownfield to a greenfield in one of the most daunting demolition and re-use projects in the country; the public’s concern over land use, density and traffic impacts; and the belief that “no one will want to move to the Downtown Orlando area.” Despite the skepticism, Baldwin Park has become what it was envisioned to be, a successful and great neighborhood filled with dynamic and interesting people.