Maria brings more than 20 years of experience in advertising and marketing for the homebuilding and related industries on both the client and the agency side. Maria has created and managed successful integrated marketing campaigns for a variety of verticals, including homebuilding, retail, construction, high-tech, and master planned developments. Maria held senior-level marketing positions for some of Southern California’s most well-known homebuilders, including Davidson Communities, Brookfield Homes, The Corky McMillin Companies, and Greystone Homes/Lennar. Maria provides her clients with personal attention, innovative strategies and award-caliber creative that drives sales and solidifies brand identity.
As one of the top marketing thought leaders in her field, Ms. Meeuwisse previously held leadership positions at several high-profile and award-winning advertising agencies, including Bailey Gardiner (now I.D.E.A), where she handled the agency’s real estate accounts; Weston Mason, based in Los Angeles, and Roni Hicks & Associates, an acclaimed San Diego-based marketing firm with builder-and-developer clients in more than 14 states.
Maria was recruited to become the first Director of Marketing at PIRCH, a premier provider of upscale consumer furnishings for homes throughout the United States. With retail showrooms in greater Los Angeles, San Diego, and Chicago Dallas, Atlanta, and New York, Ms. Meeuwisse guided every consumer and business-facing initiative for the company, including leveraging traditional print, radio and television media, while growing a robust presence in digital and social media. Ms. Meeuwisse also spearheaded PIRCH’s Event Marketing program, which proved to be one of the company’s most powerful business and consumer marketing outreach tools.
While working full-time, Maria studied Business Management and Marketing at the University of Redlands. She is active in the Building Industry Association – San Diego, where was past president of the Sales & Marketing Council, is currently a Lifetime Director, and has co-chaired the Sales and Marketing Awards and ICON Awards multiple times. She has also served on the Building Industry Association’s Board of Directors. Maria is also active with Urban Land Institute San Diego, has been a speaker at PCBC and volunteers with Home Aid, Charity Miles and Stand Up for Kids, Oceanside.